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Starting your freelance career?
Check out " The First Year: A Comprehensive Guide..." on the Boost Blog
Starting your freelance career?
Check out " The First Year: A Comprehensive Guide..." on the Boost Blog
Starting your freelance career?
Check out " The First Year: A Comprehensive Guide..." on the Boost Blog
Starting your freelance career?
Check out " The First Year: A Comprehensive Guide..." on the Boost Blog

Product Review –– Online Courses: Kajabi vs. Teachable

Posted By
Boost Team

Launching online courses is one of the hottest ways to flex your knowhow and rake in massive amounts of passive income. Don’t believe us?

Take Krystal Wascher for example, who spilled all the beans about how she made $10,000 per month selling an online course that cost only $149. Or even Tom Kuegler, who made $5,000 a month from online courses in 2020 - the year of ‘rona! (He’s also pretty generous in sharing how he did it.)

Sound promising? Cool. There are oodles of online course platforms on the market, all vying for attention - and moolah. But Kajabi and Teachable are two of the most highly recommended. (I mean, both showed up continuously on page 1 Google results after five seconds - for instance, here, here, and here 🤷🏽♀️… Must be on to something. So, we did the brunt of the work and whipped up a product review on Kajabi and Teachable to make things easier for you and your growing biz.

Kajabi Vs. Teachable – A Quick High-Level Comparison

For starters, both Kajabi and Teachable are website builders and content management systems. However, there’s still plenty that separates them:

Main difference?  Kajabi is a one-stop shop for your online course creation, including the marketing side of things. On the other hand, Teachable is just a platform for creating and delivering your online course.

Kajabi Vs. Teachable – Course Setup and Delivery

An online course platform's most important job is helping you create an engaging online course that will keep your wallet full.

Let’s see how their essential features measure up:

Winner: Kajabi

Kajabi has a slight edge over Teachable here. Its collection of themes and community forum are key to keeping students entertained. Just imagine the power of YOUR students collaborating with one another - and you, the creator - outside of the course. Bumps things up to a whole ‘nother level. Plus, changing themes for each course spices things up.

Kajabi Vs. Teachable: Pricing

Pricing can be a dealbreaker, especially when you’re pinching pennies just starting off. Could you imagine investing more money in programs than you actually earn?

You’d be in the red (a.k.a. losing money) before ever even breaking even… Talk about a rough start. Let’s try and not have that happen, K? And to not have that happen, you need to understand what you’re getting yourself into financially before launching. As expected, Kajabi and Teachable have slightly different pricing models.

So, here’s what you need to know about the both

Winner: Kajabi

Yes, at first glance, Teachable looks better. (You can’t get any cheaper than free, amirite?) But here’s why we think Kajabi is the clear winner. With Kajabi, you don’t need to worry about paying for extras. Your subscription covers everything, from course creation to sales funnels to email marketing (more on this later!). With Teachable, you’ll need to find third-party solutions for the same features. Meaning, asides from Teachable’s subscription fee, you’ll need to pony up some more of your hard earned cash for those extras 🐴

Kajabi Vs. Teachable – App Integrations

Yo, third-party app integrations are the difference that make a difference in your online course experience. Just two seconds ago we mentioned that you need them with Teachable if you want extra features…So yeah, they’re kind of a big deal. They’re also super handy if you already have fav tools and plug-ins for your invoicing, lead generation, and marketing. Let’s see how Kajabi and Teachable compare:

What Kajabi Offers

Kajabi makes it easy peasy to use some of your favorite email marketing and analytics tools. Currently, the platform has built-in integrations for the following apps:

  • MailChimp
  • Aweber
  • ConvertKit
  • Google Analytics
  • Facebook Pixel
  • ClickFunnels
  • Segment
  • Drip
  • ActiveCampaign

Aside from these, Kajabi also connects with the automation tool of automation tools (lol) – Zapier ✳ With Zapier, you can connect to over 1,000 third-party apps that aren’t normally included on the Kajabi platform.

What Teachable Offers

Sadly, the options here are few and far between. In other words...

Teachable offers you five native third-party integrations, which are:

  • Google Analytics
  • SumoMe
  • Segment
  • MailChimp
  • ConvertKit

And if you want to integrate your sales funnels and Facebook Ads on Teachable (again, more on this below!), it doesn’t offer that currently. But, like with Kajabi, you can also integrate with other third-party apps using Zapier or Webhooks.

Winner: Kajabi

Overall, Kajabi takes the cake on this one. Not only does it offer more in-built integrations, but it also offers some incredibly valuable ones, like ClickFunnels and Facebook Pixel. What’s the deal with ones like ClickFunnels and Facebook Pixel? You might ask 🤔

Let us explain… Basically, ClickFunnels allows non-programming entrepreneurs to take the guesswork out of building sales funnels and websites to sell products online. Meaning you just enter in some info into their pre-made templates and voila! You’re making money without ever needing to say the word coding. And Facebook Pixel is an analytics tool that helps you measure the effectiveness of your advertising. Basically, using integrations like these two lets you promote your courses better and quicker and make more money sooner.

Kajabi Vs. Teachable – Marketing

You don’t just create online courses and then you’re done. No... Just nope. That’s NEVER how it works.Unless you’re already an authority or influencer in your niche (and even then!), you’ll need to build awareness for your courses to keep those students - and money - pouring in. (Psst - Here are 8 ways to raise your course’s brand awareness, too.)

TL;DR: Kajabi blows Teachable out of the water on the marketing side of things here.

Yes, both offer affiliate marketing, but that’s kind of where the similarities end.

Kajabi Marketing

Kajabi has two powerful features – Pipelines and Automations – that up your online course marketing game significantly.

With these two features, you can:

  1. Choose and customize engaging landing pages from tons of pre-made templates.
  2. Set up one-time or recurring emails to your students.
  3. Set up drip emails or email sequences depending on predetermined actions. (Explanation of the importance of this below!)
  4. Set up marketing and sales funnels for your courses.

All of this can be done from Kajabi’s dashboard, no need to integrate with any third-party app.

Teachable Marketing

Teachable has some decent marketing features, but compared to Kajabi, itIn Teachable, you can:

  1. Use one, semi-customizable landing template.
  2. Send basic email broadcasts, one-off announcements, and segment your email list by courses.

However, you can't create email automations, nurture leads via drip emails, or create complex marketing funnels to get those buyers. Again, slim pickings here.

Winner: Kajabi

In case you couldn’t tell already, Kajabi is the clear winner here. The automation and pipeline features are amazing compared to Teachable’s measly landing page option and one-off email broadcasts.

Kajabi Vs. Teachable – Real Reviews


Let’s check out reviews from actual users to see what folks are saying.

Kajabi Reviews

  • “It’s a very powerful marketing automation tool. It’s very helpful for getting projects one without a web/development team needing to be involved in every step” – James C.
  • “It’s perfect if you create online courses. It handles everything for all my courses in one place” – Johanna E.
  • “It’s a simple platform that gives me all I need to run my advisory business” – Duane H.
  • “It’s very easy to use. I have no IT experience, and I am able to understand and set up everything” – Marc R.

All these reviews are from G2.

Teachable Reviews

  • “Teachable is great for a beginner course creator. It’s user-friendly and easy to upload videos and easy to create landing pages for your course” – Jessica L.
  • “It’s easy to use and reliable. The platform has a lot of features” – Ricardo Alexandre F.
  • “It has a simple interface for new course creators” – Haylee G.
  • “It’s a simple interface for first-timers. You can get your course up and running within a day” – Eugene S

All Teachable reviews are from G2.

Kajabi Vs. Teachable – Final Verdict

While Kajabi seems to be hammering Teachable across every category, we still think both are great online course platforms. Yes, Kajabi has the leg up in course customization, marketing, and overall features. But Teachable is budget-friendly and has a simple user interface that beginner course creators rave over.

Ultimately, your choice of platforms will depend on your personal preference. Having said that, we will give you our last two cents. If you already have preferred email and marketing tools along with a website, Teachable might be the best option for you. It’s a platform built for delivering only online courses. However, if you need a one-stop shop to create, publish, and market your online course, Kajabi is your better bet. Ready to start creating? Thousands in passive income, here we come.

And if getting more curated resources on running your biz and maximizing profits is high up on your list, get early access to Boost. It’s the only work platform you’ll need to streamline and scale your work 🚄

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